AOL 2
So the divorce of Time Warner and AOL is official. Everyone start resuming your new life. Only problem is, what can AOL do for their next phase of life?
In this divorce, it's hard to not see AOL as the stay-at-home housewife who appears to be slightly less prepared for phase 2 than her hubby Time Warner. Skills are a but unsharpened, but with some cash to find it out - but fast.
Hate to be the pessimist, but AOL's internet connectivity business pretty much dies off monthly. It's a business that, in my opinion, simply can't be around for more than three more years. And with declining revenue, it'll become the incredible shrinking business.
Obviously the brand name of AOL, and competent management, will help. But what can AOL do other than completely reinvent itself or use some cash to come up with something fresh and entirely new? Ad revenue models are dying and internet display ad business is struggling. How to use a 15 year old track-record of success and put it to good use for phase two. This is the question - and I don't have a clue how they can do it.
AOL Quietly Returns to Life on Its Own
http://www.nytimes.com/2009/12/10/technology/companies/10aol.html?_r=1
Back
In this divorce, it's hard to not see AOL as the stay-at-home housewife who appears to be slightly less prepared for phase 2 than her hubby Time Warner. Skills are a but unsharpened, but with some cash to find it out - but fast.
Hate to be the pessimist, but AOL's internet connectivity business pretty much dies off monthly. It's a business that, in my opinion, simply can't be around for more than three more years. And with declining revenue, it'll become the incredible shrinking business.
Obviously the brand name of AOL, and competent management, will help. But what can AOL do other than completely reinvent itself or use some cash to come up with something fresh and entirely new? Ad revenue models are dying and internet display ad business is struggling. How to use a 15 year old track-record of success and put it to good use for phase two. This is the question - and I don't have a clue how they can do it.
AOL Quietly Returns to Life on Its Own
http://www.nytimes.com/2009/12/10/technology/companies/10aol.html?_r=1
Back