Virtual Goods Spending
Great article on mercurynews.com yesterday on the increased spending on virtual goods. Full article link below.
Harris: Consumers are spending lots of real money on virtual goods
http://www.mercurynews.com/vc/ci_13562258?nclick_check=1
How amazing is it that as marketers, we no longer even need to have a tangible product or service to ring up billions in sales? People buying ringtones, iphone apps and screensavers are creating multi-billion dollar markets and it's all virtual.
This makes me think of the lead generation business. As a veteran lead gen guy, I like to think of the lead generation business as one that's both profitable but also virtual in the essence that you're selling interest-based data.
The mere fact that an inquiry takes place is essentially a transaction. You're not selling anything specifically, yourself, as the lead generator. You're just selling the data of those interested to the end seller of the product or service.
I for one will be racking my brain over the next few months to think more in-depth of how my company can profit from the virtual goods business. What kind of gizmo, widget, app or what-have-you will people be willing to spend $1 per transaction in the next year to two years?
Information - such as answers to a question? Maybe. Consulting via Twitter? Just some ideas. I'll be thinking about this one as this is a market that's on the launch pad and fully ready for take off.
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Harris: Consumers are spending lots of real money on virtual goods
http://www.mercurynews.com/vc/ci_13562258?nclick_check=1
How amazing is it that as marketers, we no longer even need to have a tangible product or service to ring up billions in sales? People buying ringtones, iphone apps and screensavers are creating multi-billion dollar markets and it's all virtual.
This makes me think of the lead generation business. As a veteran lead gen guy, I like to think of the lead generation business as one that's both profitable but also virtual in the essence that you're selling interest-based data.
The mere fact that an inquiry takes place is essentially a transaction. You're not selling anything specifically, yourself, as the lead generator. You're just selling the data of those interested to the end seller of the product or service.
I for one will be racking my brain over the next few months to think more in-depth of how my company can profit from the virtual goods business. What kind of gizmo, widget, app or what-have-you will people be willing to spend $1 per transaction in the next year to two years?
Information - such as answers to a question? Maybe. Consulting via Twitter? Just some ideas. I'll be thinking about this one as this is a market that's on the launch pad and fully ready for take off.
Back