As I sit with my new Blackberry Bold 9700 (sorry iPhone people) - just out of the box 2 hours - I rejoice at the amazing graphics and screen clarity compared to my 8700 Blackberry that I've lugged around for the past 3 years. I knew I waited a little too long - but appears to be worth the wait.

The tiny 2.5 inch screen delivers robust graphics - but the obvious thought for an advertiser like me is echoed in the article below about delivering advertisements (like email) to the now majority percentage of PDA holders.

Format - and ensure usability - is a hallmark not only in web development but in advertising as well. If they can't see it - they can't respond to it. And we know by now that response - and sales - is what it's all about.

There's no secret that these tiny-screen all-in-one devices will rule our lives for years to come. Advertisers need to quickly get on board - for email marketing, banner buys, and even adapting their websites - for overall usability on PDA's. It's not too far off before we won't need laptops at all - just a high-powered PDA with a light-based screen projector and we're in business.

Email Marketing: New Devices Mean New Tactics
http://www.marketingvox.com/email-marketing-new-devices-mean-new-tactics-045913/

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