Increase your radio response rates
Most of us hear radio ads on a daily basis. Often we hear the same ad many times in a week if not many times the same day. If done right, radio is a great way for lead generation companies to get more business. If the ad is good...it will capture the listeners attention and hopefully get them to take action.
For lead generation companies this can be a big source of revenue. While business owners across all industries are very much willing to pay for internet based leads...they will pay considerably more for a live phone lead. Often the key to success with a lead is to be the first one to actually speak with the potential client. If someone fills out a web form, that lead can go to many companies. It becomes a race to connect with the potential client and get them to use your company. If a potential client calls in and is either directly transferred to a company or pre-qualified by the lead gen company and then transferred...that is worth much more.
One technique I highly recommend for lead generation companies that use the radio to capture leads is to use a highly memorable vanity toll free numbers. Often we people hear a radio ad they are driving a car or are somewhere where they can't grab a pen to write down the number mentioned in the ad. With a vanity toll free number....you make it much easier for them to remember so they can either call immediately (what you want) or call when they get to their destination. Either way...YOU GET THE CALL AND THE LEAD.
If you were driving a car and hear an ad for a debt relief company...which number would you remember?
1-800-224-5688 or 1-800-BAILOUT?
For more information on vanity numbers you can visit http://www.primarywavemedia.com
Paul
Back
For lead generation companies this can be a big source of revenue. While business owners across all industries are very much willing to pay for internet based leads...they will pay considerably more for a live phone lead. Often the key to success with a lead is to be the first one to actually speak with the potential client. If someone fills out a web form, that lead can go to many companies. It becomes a race to connect with the potential client and get them to use your company. If a potential client calls in and is either directly transferred to a company or pre-qualified by the lead gen company and then transferred...that is worth much more.
One technique I highly recommend for lead generation companies that use the radio to capture leads is to use a highly memorable vanity toll free numbers. Often we people hear a radio ad they are driving a car or are somewhere where they can't grab a pen to write down the number mentioned in the ad. With a vanity toll free number....you make it much easier for them to remember so they can either call immediately (what you want) or call when they get to their destination. Either way...YOU GET THE CALL AND THE LEAD.
If you were driving a car and hear an ad for a debt relief company...which number would you remember?
1-800-224-5688 or 1-800-BAILOUT?
For more information on vanity numbers you can visit http://www.primarywavemedia.com
Paul
Back