Tracking Your Google Adwords Conversion Rates
Everyone loves Google.
They are a tool that is constantly updating their features to better suit today’s marketing, website owner, and business. How can you track how many of your website visitors are converted into leads? This information can be very useful in tracking lead generation and sales conversions throughout an interactive advertising campaign.
Google created a JavaScript code that can be placed within the links on your webpage to help track click through rates and later the sales that come from it.
There are other ways to track this data as well, and typically is most useful for companies that have some type of online storefront. Systems like Paypal have a webpage built in that allows the Google tracking code and as a result shows conversions. Now, every time an online purchase or transaction is completed, you have an organized way of keeping sales records.
Once you have been running an Adwords campaign, it’s important to analyze the costs you are spending to run it against how much it is bringing in through sales or total cost per every conversion. Google provides more free tools to help you do this!
As important as it might be to run a successful Adwords campaign, it is equally important to track and maintain it. If you don’t track it you could lose money on keywords that never get searched or paying too much money for an ad that just never converts into sales. So if you have an Adwords campaign running make sure to create a report to measure it against how much you’re spending. If you pay an outside company to do this for you, still request to see the reporting and make sure you’re not getting taken for!
Read the entire article via Marketing Strategies: http://www.kurttasche.com/1204/how-to-track-your-google-adwords-conversion/
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They are a tool that is constantly updating their features to better suit today’s marketing, website owner, and business. How can you track how many of your website visitors are converted into leads? This information can be very useful in tracking lead generation and sales conversions throughout an interactive advertising campaign.
Google created a JavaScript code that can be placed within the links on your webpage to help track click through rates and later the sales that come from it.
There are other ways to track this data as well, and typically is most useful for companies that have some type of online storefront. Systems like Paypal have a webpage built in that allows the Google tracking code and as a result shows conversions. Now, every time an online purchase or transaction is completed, you have an organized way of keeping sales records.
Once you have been running an Adwords campaign, it’s important to analyze the costs you are spending to run it against how much it is bringing in through sales or total cost per every conversion. Google provides more free tools to help you do this!
As important as it might be to run a successful Adwords campaign, it is equally important to track and maintain it. If you don’t track it you could lose money on keywords that never get searched or paying too much money for an ad that just never converts into sales. So if you have an Adwords campaign running make sure to create a report to measure it against how much you’re spending. If you pay an outside company to do this for you, still request to see the reporting and make sure you’re not getting taken for!
Read the entire article via Marketing Strategies: http://www.kurttasche.com/1204/how-to-track-your-google-adwords-conversion/
Back