YouTube Video Rentals
Undoubtedly, there lies a major opportunity in the video rental market right now.
The options are flailing Blockbuster for retail, on-demand through cable / satellite providers, NetFlix as well as other kiosk and small retail operations.
It appeared NetFlix was going to be poised for the most growth, but I'm seeing YouTube's entrance into the rental market as perhaps the one with the most growth.
The infrastructure of video serving is already up, not to mention the tie-in to e-commerce can be seamless once launched. Their library of inventory is enormous, tied to a class-act search function.
The question here is whether the charging for videos will "stick". This all comes down to value - or ultimately price it appears. If YouTube can be a low-cost leader - similar to iTunes at perhaps $.99 per rental - I think YouTube can capture a big share of the market.
The next question is WHAT content can they rent out. Will they be able to rent out blockbuster movies - essentially will they get the rights to do this - and rent those movies out cost-effectively? This is the majority of the rental market right now.
The end-result will be interesting. If folks adopt the paying of videos via YouTube, look for a lot more things on the web to not be free anymore.
YouTube opens the door for profit and SEO through rental program
http://www.lastclicknews.com/youtube-opens-the-door-for-profit-and-seo-through-rental-program-101109.html
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The options are flailing Blockbuster for retail, on-demand through cable / satellite providers, NetFlix as well as other kiosk and small retail operations.
It appeared NetFlix was going to be poised for the most growth, but I'm seeing YouTube's entrance into the rental market as perhaps the one with the most growth.
The infrastructure of video serving is already up, not to mention the tie-in to e-commerce can be seamless once launched. Their library of inventory is enormous, tied to a class-act search function.
The question here is whether the charging for videos will "stick". This all comes down to value - or ultimately price it appears. If YouTube can be a low-cost leader - similar to iTunes at perhaps $.99 per rental - I think YouTube can capture a big share of the market.
The next question is WHAT content can they rent out. Will they be able to rent out blockbuster movies - essentially will they get the rights to do this - and rent those movies out cost-effectively? This is the majority of the rental market right now.
The end-result will be interesting. If folks adopt the paying of videos via YouTube, look for a lot more things on the web to not be free anymore.
YouTube opens the door for profit and SEO through rental program
http://www.lastclicknews.com/youtube-opens-the-door-for-profit-and-seo-through-rental-program-101109.html
Back