Free Video Games
Forget the controversy - forget the ethical issues. What's really interesting to me on the new Tiger Woods video game release is the free trial element to it.
Ultimately, folks can log-in without making any purchase. This is great - because it induces trial in a time when people are not only "iffy" on Tiger Woods but the economy as well. It's no secret that all retail outlets are suffering.
FREE - the most powerful word in advertising - is one that can't be passed up. This will create so much buzz - not because of the sports figure within the game but because people will pass it along like all good viral marketing initiatives. Hole in one!
Tiger Woods, at the Virtual Tee First
http://www.nytimes.com/2010/04/06/arts/television/06tiger.html
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Ultimately, folks can log-in without making any purchase. This is great - because it induces trial in a time when people are not only "iffy" on Tiger Woods but the economy as well. It's no secret that all retail outlets are suffering.
FREE - the most powerful word in advertising - is one that can't be passed up. This will create so much buzz - not because of the sports figure within the game but because people will pass it along like all good viral marketing initiatives. Hole in one!
Tiger Woods, at the Virtual Tee First
http://www.nytimes.com/2010/04/06/arts/television/06tiger.html
Back