Direct Mail and Sales Results
I've been saying this for a while. It's sales that's the ultimate accountability in any type of marketing.
Cost-effective marketing is paramount in order to succeed in business. But thriving is often attributed to working on results. Think of any organization with commission-based salespeople and you'll likely agree.
Paying for results takes the risk out of marketing. Less risk means the ability to cast a wider net - and ultimately get more results and sales.
Media channels - including direct mail - are going to quickly adapt to the cost-per-sale and results model as media evolves and more channels come onto the scene. It's those that put some skin in the game - perhaps working on a per-sale basis - that will profit most and win the most business overall.
Direct Marketing: Pay for the Number of Sales, Not the Number of Pieces
http://dealermarketing.com/advertising-menu/direct-marketing-solutions/1959-direct-marketing-pay-for-the-number-of-sales-not-the-number-of-pieces.html
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Cost-effective marketing is paramount in order to succeed in business. But thriving is often attributed to working on results. Think of any organization with commission-based salespeople and you'll likely agree.
Paying for results takes the risk out of marketing. Less risk means the ability to cast a wider net - and ultimately get more results and sales.
Media channels - including direct mail - are going to quickly adapt to the cost-per-sale and results model as media evolves and more channels come onto the scene. It's those that put some skin in the game - perhaps working on a per-sale basis - that will profit most and win the most business overall.
Direct Marketing: Pay for the Number of Sales, Not the Number of Pieces
http://dealermarketing.com/advertising-menu/direct-marketing-solutions/1959-direct-marketing-pay-for-the-number-of-sales-not-the-number-of-pieces.html
Back