Yahoo! Ad Spend not working.
Poor Yahoo!. So easy to be a Monday-morning-Quarterback and say how their previous CEO should have cashed-out and sold over a year and half ago. Now the company is spending big (budget $100 million) on advertising and they're getting declining visits.
Ultimately, there's something broken with Yahoo!. As an outsider, I have no clue as to what it is - but like AOL, the current CEO Bartz has to do something to get Yahoo! on solid ground just so they don't continue to decline.
Obviously, there's something to Yahoo!. They have over 10% of the search share. So it's got some value and worth. I believe it has a few bucks in cash too. Sale, however, is an old answer that never materialized.
In times like this, Yahoo! needs to really think outside the box. Not just saying this generically - they need to pull some type of viral, never-seen-before, campaign out of nowhwere and roll with it. Get the youth audience - or any audience for that matter - and get the attention of Googlers worldwide.
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Ultimately, there's something broken with Yahoo!. As an outsider, I have no clue as to what it is - but like AOL, the current CEO Bartz has to do something to get Yahoo! on solid ground just so they don't continue to decline.
Obviously, there's something to Yahoo!. They have over 10% of the search share. So it's got some value and worth. I believe it has a few bucks in cash too. Sale, however, is an old answer that never materialized.
In times like this, Yahoo! needs to really think outside the box. Not just saying this generically - they need to pull some type of viral, never-seen-before, campaign out of nowhwere and roll with it. Get the youth audience - or any audience for that matter - and get the attention of Googlers worldwide.
Back